The 2011 Census: PR and the opportunity to engage with diverse Britain

The results of the 2011 Census have just been released by the Office for National Statistics, providing in-depth data about the UK’s ethnically diverse landscape. Although there have been some changes in definition and response categories since the 2001 Census,… Continue Reading


What does Ed Miliband’s speech teach entrepreneurs about personal branding?

Prior to delivering his keynote address at the Labour party conference, Ed Miliband’s personal brand was, according to opinion polls, fairly weak. In the week prior to the conference, a survey conducted by YouGov found that 24% of people thought… Continue Reading


The link between social purpose, the consumer and CEOs

I have just finished reading Edelman’s 2012 ‘goodpurpose’ study, which explores consumer attitudes around social purpose, including their commitment to specific societal issues and their expectations of brands and corporations. The annual study, now in its fifth year, was conducted… Continue Reading


Black Britain Decides hustings: My view with a PR hat on

The mayoral hustings provide an opportunity for candidates to engage, on a limited level, with our capital’s diverse communities. The engagement is limited because manifestos have already been written. Hustings are not an opportunity for communities to collaborate, or to… Continue Reading