What is cultural intelligence and why is it important for business?

In his book, Leading with Cultural Intelligence, David Livermore describes cultural intelligence as ‘the ability to be effective across various cultural contexts – including national, ethnic, organisational, generational, ideological, and much more.’ Whether you are conducting business at home or… Continue Reading


What does Ed Miliband’s speech teach entrepreneurs about personal branding?

Prior to delivering his keynote address at the Labour party conference, Ed Miliband’s personal brand was, according to opinion polls, fairly weak. In the week prior to the conference, a survey conducted by YouGov found that 24% of people thought… Continue Reading


Personal branding for entrepreneurs at the Beautiful Lunch

I was invited to speak at the Beautiful Lunch on Wednesday, an event organised by Beautiful Events to coincide with Digital Shoreditch. The event, which took place at The Brickhouse in Brick Lane, brought together creatives, public relations professionals, marketing… Continue Reading


The link between social purpose, the consumer and CEOs

I have just finished reading Edelman’s 2012 ‘goodpurpose’ study, which explores consumer attitudes around social purpose, including their commitment to specific societal issues and their expectations of brands and corporations. The annual study, now in its fifth year, was conducted… Continue Reading