I had the honour of being a Chartered Institute of Public Relations (CIPR) judge for the Excellence Awards, looking at entries in the Inclusive Communications Campaign category. The Excellence Awards, which have been established for 30 years, recognise the outstanding… Continue Reading
In my last post I made reference to the global marketplace in which we live, where businesses of all sizes cross borders to compete and gain a share of the customer base in emerging markets. For this reason it is… Continue Reading
Tonight I will be speaking at Birkbeck College in London at ‘Push YOU Ahead II’, an event organised by Inspirational YOU, an award-winning social enterprise. The aim of the event is to share knowledge with individuals who would like to… Continue Reading
I have just finished reading Edelman’s 2012 ‘goodpurpose’ study, which explores consumer attitudes around social purpose, including their commitment to specific societal issues and their expectations of brands and corporations. The annual study, now in its fifth year, was conducted… Continue Reading
The mayoral hustings provide an opportunity for candidates to engage, on a limited level, with our capital’s diverse communities. The engagement is limited because manifestos have already been written. Hustings are not an opportunity for communities to collaborate, or to… Continue Reading
For many business owners, the end of the financial year is an opportunity to review key metrics in relation to profit, loss and turnover. It is also a time to plan ahead for the forthcoming financial year, and beyond. However,… Continue Reading