Four steps to enhance your cultural intelligence

In my last post I made reference to the global marketplace in which we live, where businesses of all sizes cross borders to compete and gain a share of the customer base in emerging markets. For this reason it is paramount that businesses are able to adapt in order to engage effectively with different cultures. A one-size-fits-all approach to engagement and communication in a global marketplace is futile. Instead, businesses need to be equipped with cultural intelligence (CQ):  the ability to be effective across different cultural contexts.

There are four measurable capabilities (or elements) of CQ, which also provide a framework to enhance CQ:

  1. CQ Drive
  2. CQ Knowledge
  3. CQ Strategy
  4. CQ Action

This short film explains the four capabilities in more detail.