Social Media | Bieneosa Ebite

A few thoughts on my first interview via twitter

Posted on October 18, 2012 by Bieneosa Ebite

Last week I participated in my first twitterview, an interview that is conducted live on Twitter. I was invited to take part by 1230 The Women’s Company Ltd, a network for women in business that provides on and offline trading… Continue Reading →

Social media, keywords and diversity

Posted on February 27, 2012 by Bieneosa Ebite

This post in Ad Age is quite interesting in its analysis of diversity and the implications for marketers using social media to engage with culturally diverse audiences. In particular, the post raises the issue of colloquialisms and culturally specific keywords… Continue Reading →