PR | Bieneosa Ebite | Musings

What does Ed Miliband’s speech teach entrepreneurs about personal branding?

Posted on October 10, 2012 by Bieneosa Ebite

Prior to delivering his keynote address at the Labour party conference, Ed Miliband’s personal brand was, according to opinion polls, fairly weak. In the week prior to the conference, a survey conducted by YouGov found that 24% of people thought… Continue Reading →

Social media, keywords and diversity

Posted on February 27, 2012 by Bieneosa Ebite

This post in Ad Age is quite interesting in its analysis of diversity and the implications for marketers using social media to engage with culturally diverse audiences. In particular, the post raises the issue of colloquialisms and culturally specific keywords… Continue Reading →