The mayoral hustings provide an opportunity for candidates to engage, on a limited level, with our capital’s diverse communities. The engagement is limited because manifestos have already been written. Hustings are not an opportunity for communities to collaborate, or to… Continue Reading
In March 2010, I wrote an article for PR Week in the run-up to the general election. The article explored how political parties were engaging to win the hearts and minds of Black and Minority Ethnic (BME) voters. Having recently… Continue Reading
This post in Ad Age is quite interesting in its analysis of diversity and the implications for marketers using social media to engage with culturally diverse audiences. In particular, the post raises the issue of colloquialisms and culturally specific keywords… Continue Reading
It is widely acknowledged that the UK is becoming more ethnically diverse, and the 2011 Census is expected to verify this by showing an increase in the ethnic minority population from 7.9% to 15%. As we await the results of… Continue Reading