2

Personal branding for entrepreneurs at the Beautiful Lunch

I was invited to speak at the Beautiful Lunch on Wednesday, an event organised by Beautiful Events to coincide with Digital Shoreditch. The event, which took place at The Brickhouse in Brick Lane, brought together creatives, public relations professionals, marketing… Continue Reading

0

The link between social purpose, the consumer and CEOs

I have just finished reading Edelman’s 2012 ‘goodpurpose’ study, which explores consumer attitudes around social purpose, including their commitment to specific societal issues and their expectations of brands and corporations. The annual study, now in its fifth year, was conducted… Continue Reading

0

Communicating in Multicultural Britain: The Olympics and beyond

The diversity of London’s cultures is one of the reasons why the city was selected to host the 2012 Olympic and Paralympic Games. I have lived in London all of my life and truly believe that diversity is indeed one… Continue Reading

0

Black Britain Decides hustings: My view with a PR hat on

The mayoral hustings provide an opportunity for candidates to engage, on a limited level, with our capital’s diverse communities. The engagement is limited because manifestos have already been written. Hustings are not an opportunity for communities to collaborate, or to… Continue Reading

1

Political Parties need to rethink their ‘BME Voter’ comms strategy

In March 2010, I wrote an article for PR Week in the run-up to the general election. The article explored how political parties were engaging to win the hearts and minds of Black and Minority Ethnic (BME) voters. Having recently… Continue Reading